Best in Bridal

"Best in Bridal" follows two Illinois-based bridal shops, with two very different approaches, as former colleagues strive to outwit, out-design and out-sell each other in the exciting and sometimes glamorous world of bridal retail. David runs Complete Bridal, a successful salon owned and curated by him and his team of young men, and down the street lies Shelley's, an old-school boutique managed by Shelly, David's rival and former boss. From sample sales to fashion shows, these two shops will stop at nothing to be the best in town.